Labour Behind The Label

Something different has swept through the UK high street.  Whereas ten years ago, style-conscious teenagers would never be seen, like, dead in a bargain clothes shop, today the Saturday afternoon high street is awash with Primark bags and their proud owners boasting the bargains they have found. That anyone would admit to buying clothes from a supermarket would have been inconceivable until recent years, but ask someone at a party now where their nice new jeans are from, and they may well have been picked up that afternoon along with the baked beans and cornflakes in Asda.  This report aims to set out questions that the consumer can ask of the retailers that are becoming ever more a key part of the consumer horizon.