The dance-themed ad - which star's X-Factor judge Dannii Minogue alongside models Twiggy and Lisa Snowdon, singer VV Brown, comedian Peter Kay and football pundit Jamie Redknapp - ends with the tagline “Quality worth every penny”

But the report claims that pay for workers producing M&S clothes at two factories near the Indian capital Delhi is as low as 31p (22 rupees) an hour.

Research for the campaign group Labour Behind the Label and anti-poverty charity War on Want says helpers and thread cutters in the city of Gurgaon received only £60 (4,349 rupees) a month – below half a living wage of £126 (9,100 rupees) a month. Even skilled tailors and checkers earned at most £65 (4,739 rupees) a month - £2.70 (195 rupees a day) or just 33p (26 rupees) an hour. Violence and threats to workers who attempted to join unions and demand better conditions was also reported.

In addition to M&S, one of the factories turned out clothes for Debenhams and Next, with other clients on their website including H&M and Sir Philip Green's Arcadia Group (Dorothy Perkins, Bhs and Miss Selfridge). Besides M&S, the other supplier made clothes for Next and told researchers that Monsoon and Arcadia Group were regular buyers.

Sam Maher, a campaigner at Labour Behind the Label and author of the report, said: “Workers interviewed from these factories spoke of living in a climate of fear, where violence and systematic exclusion from rights was a daily reality. These conditions and their poverty wages are inexcusable. Brands sourcing from Gurgaon must take action to stop violence against unionised workers and make sure they pay prices that allow for a living wage.”

Ruth Tanner, campaigns and policy director at War on Want, said: “It is utter hypocrisy that Marks & Spencer tells shoppers not to put a foot wrong at Christmas while Indian workers producing its clothes earn a pittance. While Christmas is a time for giving, M&S and the other retailers shamed are acting like Scrooge. For years British retailers have failed to keep their pledges on decent treatment for the people who make their clothes. It is high time the UK government stopped this abuse.”

According to the report, the workers suffer long hours in sweltering temperatures, verbal and physical abuse, unsafe water and poor sanitation,. as well as casual employment, and are denied their entitlement to social rights, protection and benefits. They face a climate of fear and insecurity, where their everyday choices are limited by the contractors, factory owners, landlords and authorities who control their lives.

Though all the retailers highlighted point to their code for voluntary overtime not exceeding 12 hours a week, workers at one factory had to toil up to 140 hours a month overtime, but were paid the standard rate. The other factory’s employees were also forced to toil until 2 am several times a month. Both suppliers banned workers from trade union activities. The workers often cannot afford breakfast and share one-room slum homes with their families or other staff. Researchers found only two toilets for all the residents of 18 rooms. Most workers lack enough money to send their children to school.

The report – Taking Liberties: the story behind the UK high street - underlines that the workers make clothes not for cheap retailers and supermarkets linked with sweatshops, but for more expensive brands that promote their quality and respectable standards.

It cites the £632.5 million pre-tax M&S profits for the year ending in March and says that the £15 million sign-on fee paid to the firm’s new chief executive Marc Bolland could have ensured a living wage for around 10,000 garment workers.

NOTE TO EDITORS: The factories employed between 3,330 and 4,200 workers, with nine in 10 of them men – unusual for the garment industry – and the lowest-paid jobs of packing and finishing given to women. Much of the manufacturing in Gurgaon takes place in export processing zones, which attract foreign investment through tax incentives and exemptions on legal regulations, including employment laws. The city has drawn hundreds of thousands of migrant workers from other parts of India and neighbouring countries, such as Bangladesh and Nepal. But these migrants cannot obtain the documents needed for government services and support provided to registered citizens, and they seldom complain of employers’ abuse through their fear of the authorities.

CONTACTS

Anna McMullen, Labour Behind the Label Campaigns Coordinator (+44) (0)7786 832035
Paul Collins, War on Want media officer (+44) (0)20 7324 5054 or (+44) (0)7983 550728