Press Release: Campaigners mimic factory fainting inside fashion stores across Europe

18.9.12 - London. Europe's most popular cheap fashion brands will become the target of human rights campaign outrage today as groups of Clean Clothes Campaign activists faint inside stores in four countries. The action highlights the ongoing mass faintings happening in Cambodian factories, due to poverty pay and malnutrition in workers who sew Gap, H&M, Zara and Levi's fashion items.

Activist are due to collapse in doorways of fashion stores in London, Warsaw, Copenhagen and Paris. More faintings will take place later in the week in Amsterdam and Brussels.

The activity marks the start of a Europe-wide campaign to demand companies pay sweatshop workers in Cambodia enough to lift them out of poverty. Campaigners in 11 European countries will work together to call on popular brands to pay a living wage to workers.

In 2011 alone over 2400 workers fainted due to poor diet and overwork, and were taken to hospital in 25 separate incidences. 1,400 workers have fainted so far this year. Unions say many more go unrecorded.

In the Cambodian garment industry, over 90% of workers are women, aged 18-35. Many of these have children and families to provide for, yet with escalating living costs in housing, food, clothing, education, transport and healthcare, the minimum wage simply isn’t enough.

“The human cost of brands, like H&M or Zara, paying poverty wages is seen when hundreds of workers pass out due to exhaustion and malnutrition. If you can't afford to pay for enough food for yourself and your children, which would you choose? It's a catch 22,” said Anna McMullen of UK anti-sweatshop group Labour Behind the Label.

“For decades, global fashion brands have made excuses about why they shouldn't pay a living wage. Its not a choice, its a pressing necessity. Hiding behind the economic crisis and company codes of conduct is no longer acceptable when talking about human rights violations.”

Evidence shows that although the monthly minimum wage for Cambodia's factory workers is 61 USD, a 'living wage' is more than 4 times this amount.

Athit Kong, from the Cambodian trade union C.CADWU said “Workers cannot survive on these low wages.”

Calorie research carried out by the Workers' Rights Consortium in Cambodia earlier this year analysed the daily food intake afforded by an average factory worker. Researchers found that workers are consistently facing a calorie deficit of over 500 kcal a day, and this on a lifestyle of physical labour. Many workers say that the food they can afford isn't nutritious or enough to support them.

“Clean Clothes Campaign activists have been engaging with brands for decades on the issue of living wages, but we hear the same tired excuses again and again,” said Jeroen Merk from the International Clean Clothes Campaign. “When Cambodian workers start fainting due to a lack of brand action, we are left with no choice but to set a full campaign in motion.”

To find out more information about the 'No More Excuses' campaign and to join the call on fashion brands to stop making excuses, please visit


Contact: Anna McMullen, anna at

1. Flash mob 'Faint In' store actions are taking place in H&M flagship store 174-176 Oxford Street, London at 1045, on Tuesday 18.9.12; and Bristol on Union street at 1645 - Photographers welcome

2. Fainting actions are also taking place in H&M stores in Paris, Warsaw, Copenhagen, Amsterdam and Brussels.


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Labour Behind the Label coordinates
the UK platform of the Clean Clothes Campaign